Kids
Nickelodeon to launch month-long campaign celebrating friendship day
Mumbai: Kids entertainment channel Nickelodeon has come up with an initiative #ToastYourDost to celebrate Friendship Day. Represented by Nick toons, the campaign will give its young viewers a chance to celebrate the entire month of August as an ode to friendship with banter between friends, and a whole lot of pranks and fun.
Starting 1 August, the month-long campaign will go on till 3 September during which, Nickelodeon will premiere the #ToastYourDost online awards that will be given under categories such as Chindi Friend, Selfie Obsessed Soul, Lazy Daizy, Late Lateef, Biggest Bhukkad, Biggest Ditcher and more. The 12 award categories will allow young viewers to choose a toasting template and add the name of the friend along with a reason to ‘toast that dost’ after logging on to Nickindia dot com.
Nickelodeon will also launch another on-air campaign where millions of kids will be able to watch episodes of their favorite toon BFFs like Rudra, Motu Patlu, and Golmaal Jr, while participating in a contest that will give them an opportunity to win cool gaming consoles.
Speaking on the initiative, Viacom18, head – marketing kids TV network, Sonali Bhattacharya, said, “At Nickelodeon, we celebrate kids and all that is of importance to them. Friendship and all the wonderful emotions that it sparks form a pivotal part of kids’ lives. Keeping this in mind, we have curated our initiative #ToastYourDost that will allow kids to toast their friends all month long and make some fun memories. The unique initiative spans all screens and is full of quirky digital innovations that will keep kids happy and positive.”
The channel has devised a robust digital plan to boost the initiative with swipe-up games, AR filters, mash-up reels, and gamified stories along with promotions on Voot, Voot Kids, social media platforms, and YouTube channels. Nickelodeon will also reach out to kids through tickers running on the channel as well as through billboards and digital screens across Mumbai. Additionally, specially curated music playlists on friendship will be available across music streaming apps.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
