ITC brand launches #RoastedWithLove with AI chatbot and campus activations to create personalised roast stickers
Users can gift recharges with personalised digital Friendship Bands until 2 August
Brand rolls out paired bracelet collection and in-store experiences across 60 stores
From missed calls to unmissable bonds, Disney turns retro camaraderie into social gold.
This year's celebrations reached new heights with a creative twist.
