Kids
Nick Wali Diwali this year is a Noise-free Diwali
MUMBAI: Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18, is churning a new wave of change this Diwali by encouraging kids and adults to have a noise-free Diwali. With this initiative, this year Nickelodeon hopes to spread awareness about importance of noise-free Diwali and also reaches out to some of the most severely affected groups by the noise pollution caused during the festival.
One such group being affected the most owing to the noise of firecrackers is Mumbai Traffic Police. While we know the harmful effects of bursting crackers on our environment, seldom we think about the consequences of our act on traffic police-men who are on-duty during the festival. They not only affected by the air but also are affected by noise pollution generated by the fire crackers in the midst of an already high decibel noise of traffic. This Diwali, Nicktoon Shiva as a gesture of respect and gratitude to the department, gave away several sweet boxes to these traffic policemen.
Also affected are our little pooches who are highly sensitive to noise and face the brunt of noisy fire crackers! Several such munchkins, who we call family, get lost every year trying to escape from the loud noises of firecrackers and lose a home! To create awareness about the severe effects of noise pollution, Nickelodeon sends out Earmuffs to leading for their pets to not just protect them from the noise pollution, but to stir a conversation and create awareness on the same.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
