English Entertainment
Movies Now’ ‘Home to the Superheroes’ starts on 7 Aug
MUMBAI: Movies Now’ of Times Network is set to awe its viewers with a spotlight on Superhero films all through the month of August, with the launch of their new festival “Super Squad Homecoming” from 7 August, Monday-Friday at 7pm and 11pm.
The destination for Hollywood blockbusters, Movies Nowis the first channel to host both the Marvel and DC franchises, making it the real ‘Home to Superheroes’.
Times Network EVP and head – entertainment cluster and Zoom Vivek Srivastava said, “Marvel and DC franchises have redefined how we view superheroes today and Movies Nowis the first Indian English Movie channel to have both the libraries at the same time. Our objective is to live up to our audience expectation of being the No.1 blockbuster destination in the country and with Movies Now being Home to the Superheroes we will offer our viewers a larger than life experience. Through Super Squad Homecoming, our aim is to further consolidate our position as the undisputed leader.”
This month-long festival will air movies featuring all the biggest superheroes including Batman, Superman, Captain America, Thor, Hulk, Blade and The Avengers. Super Squad Homecoming will showcase some of the biggest Hollywood blockbusters like Avengers: Age of Ultron, Batman, Batman Begins, Ant-Man, Blade, Blade 2, Blade: Trinity, Captain America: The First Avenger, Hulk, Man of Steel, Superman, Superman Returns and Thor making Movies Now the only channel to host all the superheroes under one roof!
To promote this unique property, Movies Now has designed a campaign that will include TV, OOH, Radio, Cinema, Digital and on-ground activations across bars, college festivals and gyms. The multi-city campaign will be promoted through the month to support this exciting property which further strengthens Movies Now’s positioning as the Home to the Superheroes.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
