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Graphic india brings Archie to bollywood

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MUMBAI: In an epic announcement that’s sure to send shockwaves around the globe, Archie Comics, home to some of the most popular characters in entertainment, including Archie, Betty & Veronica and Jughead, in partnership with Graphic India, one of India’s leading character entertainment companies, announced plans to develop a live-action, theatrical film based on the iconic Archie Comics characters, bringing Archie and his friends to life, Bollywood-style.

The production, which will be the first international comic to be translated for Indian screens, is in the early stages with an official release date to be announced. The companies have begun taking initial steps toward a modern, entertaining screenplay that will surely resonate with longtime Archie fans in India and beyond. The Bollywood film will reimagine the classic characters like Archie, Betty, Veronica, Reggie, Moose and Jughead as Indians and will feature all the classic elements of the hugely popular comic book series.    

“We are supremely excited to partner with the great team at Graphic India to bring Archie and his friends to Bollywood,” said Archie Comics CEO Jon Goldwater. “Archie’s lasting and growing presence in India made this move the logical next step as our stellar library of characters continues to expand into other media. It’s a major moment for Archie and its fans around the world.”

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“Archie, Betty, Veronica and Jughead have been a source of inspiration for numerous Bollywood films over the years, and now it’s time to take them fully into Bollywood in an exciting new twist of a story that we have planned,” said Sharad Devarajan, Co-Founder & CEO of Graphic India. “These characters have held a special place in the hearts of Indians for decades and we have no doubt that the new Indian cast of Archie and the gang will be an exciting moment for the country.” 

Archie Comics is enjoying tremendous success with the hit TV series Riverdale, which launched in 2017. The company also recently announced with Netflix the upcoming Untitled Sabrina Series. Archie Comics have sold over 2 billion copies worldwide and are published in over 17 languages in over 55 countries.

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Kids

Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan

Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.

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MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.

Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.

Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”

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Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.

By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.

In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!

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