iWorld
The Legend of Hanuman season five tops Ormax’s OTT originals list
Mumbai: According to recent reports from Ormax Media, The Legend of Hanuman season five created and produced by Sharad Devarajan and Graphic India has secured the #1 spot as the most-watched show across all OTT/Streaming platforms for two weeks in a row – surpassing all live-action films and shows including The Great Indian Kapil Show, Do Patti, and Fabulous Lives of Bollywood Wives. According to Ormax estimates, from 21 October to 3 November 2024, the Disney+ Hotstar mythological series reached a total of 9.4 million viewers.
Co-creator, producer and showrunner of the series Sharad Devarajan commented “Because of the millions of fans across the country who have taken a chance to watch this show and support the work we are doing, The Legend of Hanuman has become the most successful animated project in Indian history. Lord Hanuman has inspired countless generations for thousands of years, connecting people across ages. The morals, lessons, and universal human truths he embodies, remain relevant today, now more than ever. Our mission with The Legend of Hanuman was to use the power of contemporary animation, direction and storytelling to create a series that does justice to this timeless hero beloved by so many billions of people. Hopefully our series will also move a generation of audiences in India to look at animation in a whole new way and usher in a golden age of original Indian animated projects that appeal audiences across the country and potentially all across the world.”
The Legend of Hanuman has topped the Ormax streaming charts for each of its four previous seasons, making it the first animated series in India to achieve that milestone. The previous season four was released this June and according to Ormax’s charts, exceeded 22 million views in the first five weeks of release.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
