iWorld
The Legend of Hanuman breaks through India’s OTT top 50
MUMBAI: In a streaming universe crowded with gritty thrillers, star-led dramas and global franchises, one animated epic has quietly but decisively crashed the party.
The Legend of Hanuman – Season 6 has ranked at number 11 in Ormax Media’s Top 50 Streaming Originals in India: The 2025 Story, making it the only animated series to feature on the list. With an estimated 16.2 million viewers, it stands shoulder to shoulder with heavyweights such as The Family Man S3, Panchayat S4, Paatal Lok S2, Special Ops S2, and international juggernauts including Squid Game S3 and Stranger Things S5.
That context matters. Ormax’s annual list is widely regarded as the industry’s gold standard, built on independent, nationwide audience research that measures real individuals who actually watched a title. In other words, this is not hype, this is hard viewing data.
Produced by Graphic India and created by Sharad Devarajan, Jeevan J. Kang and Charuvi P. Singhal, The Legend of Hanuman has been rewriting the rules for Indian animation since its debut. Earlier seasons frequently topped Ormax’s weekly charts, with Season 1 holding the number one spot for three straight weeks. It was also the first animated series ever to appear on Ormax rankings, a space long dominated by live action fare.
Six seasons in, the momentum has not slowed. Season 6 marks the franchise’s biggest mainstream breakthrough yet, proving that animation in India is no longer confined to children’s viewing or niche fandoms. The show currently boasts a 4.9 Google audience score and a 9.2 rating on IMDb, rare numbers in the crowded OTT ecosystem.
Available on Jio Hotstar, the series continues to draw audiences across age groups and regions, streaming in multiple languages including Hindi, Tamil, Telugu, Marathi, Bengali, Malayalam and Kannada.
Commenting on the milestone, creator, co-writer and producer Sharad Devarajan, said the ranking reflects a broader shift in how Indian audiences view animation. What began as a passion project rooted in mythology has evolved into a cultural mainstay, combining emotional storytelling with cinematic ambition.
Being the sole animated title in Ormax’s Top 50 is more than a win for one show. It signals a turning point for Indian animation itself, where locally rooted stories told at global production standards can now compete, and win, in the mainstream streaming race.
For Graphic India, the achievement reinforces its long-term bet on original Indian animated IP. For the industry at large, The Legend of Hanuman has delivered a clear message. Animation has officially arrived at the grown-ups’ table.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
