DTH
Get Fit with Dish TV’s new ‘Fitness Active’ service
MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company announce the launch of ‘Fitness Active’ service on its DishTV & d2h platforms. ‘Fitness Active’, a unique offering along with a strong strategic partnership with Brilliant Living TV, country’s largest content provider in fitness and wellness, will help Dish TV bringing value added services into this space. This fitness service will be available on channel number 132 on DishTV & d2h.
DishTV’s subscribers and fitness enthusiasts will get up close and personal with the celebrity fitness trainers to gain insight on fitness and nutrition. These fitness trainers come from diverse fields of Yoga, Nutrition, Meditation, Martial Arts, Pilates, who are responsible for training and coaching of famous celebrities like Katrina Kaif, Kareena Kapoor, Aamir Khan, and the likes. Grand Master Shifuji- world’s best commando trainer, Shivoham from Shivfit, Yasmin Karachiwala – celebrity Pilates coach are few of the trainers who will share tips to become fit offering a holistic fitness regime to DishTV and d2h subscribers.
‘Fitness Active’, a 24×7 service will be available at just Rs.40 per month in both Hindi and English language. Additionally, the service will be available for a free preview till September 18th, 2018.
Announcing the new service, Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “We’re excited to offer our customers personalized solutions to their wellness regime in the comfort of their homes. With rising awareness about fitness among Indians, we at Dish TV will offer a simple platform and guide to all their fitness queries and requirements. Our ‘Fitness Active’ service will provide best of fitness and wellness content on both our platforms, providing our customers with an easy access to world-class health and fitness trainers.”
Speaking on the partnership Mr. Adarsh Gupta Founder and CEO of “Brilliant Living TV”, said, “Brilliant Living TV is excited to be associated with Dish TV to bring ‘Fitness Active’ to many households with the help of Dish TV’s reach across India. We’re focused on creating unique fitness content to guide Indians through their workout regime with work-out videos including yoga and meditation. With our partnership with Dish TV, our aim is to encourage users to preach healthy living in the comfort of their homes. We’re sure that the new offering will thoroughly be enjoyed by the viewers of both DishTV and d2h platforms.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
