Diva’ni – India’s first Bollywood inspired fashion label unveils its logo

Mumbai: Yash Raj Films (YRF) in association with Karol Bagh Saree House (KBSH), unveils the logo of – Diva'ni, where fashion romances Bollywood. The purple coloured logo completely defines the essence of glamour and charisma associated with the brand.

Ms. Sanya Dhir, Brand Director, KBSH says, "The colour we have chosen for Diva'ni is purple. Purple symbolizes feminineness, aspiration, inspiration, mystery, magic, fantasy and royalty – all attributes that are at the core of our brand."

"Mr Rohit Sobti, Vice President – Licensing & Merchandising, YRF says, "The bindi is the epitome of womanhood in our culture and encapsulates the respect that Yash Chopra had for his divas. It is only befitting that this be chosen for the logo identity of Diva'ni, a brand dedicated to the Indian woman and a humble tribute to the legend and his ethos."

The graphic D is encased in a circle, which represents a bindi, signifying Indian-ness &our heritage. Also, the white colour of the bindi denotes purity, innocence and virtuosity of every Indian woman. The circle also subliminally suggests the feeling of being the cynosure of all eyes – something each Diva'ni woman will definitely relate to and identify with.