Kids
Disney’s Stay Fit Initiative makes a splash across Schools’ in India
The Walt Disney Company believes in filling kids’ lives with hope and imagination through the magic of storytelling. As a part of our healthy living initiative, we, at Disney, have identified fitness as one of the key themes and want to propagate the idea ‘Staying Fit can be fun’ amongst kids.
Mickey Mouse and Minnie Mouse are leading this ‘Stay Fit’ activity by teaching children various fun-filled, easy-to-follow dance steps. We have screened a ‘dance along’ Mickey and Minnie video, demonstrating the specially choreographed dance routine which the kids can watch, follow and perform together with their friends. With a little help from choreographer Dhiraj have put together 9 simple signature dance steps on a special foot-tapping song which are fun and easy and will help strengthen the young muscles; paving way for a healthy future
We are taking this initiative to 3000+ schools; reaching out to 1.2+ million kids across the cities of Mumbai, Delhi and Bangalore, and its a unique activity not done before!
Devika Prabhu, Executive Director and Head – Product, Media Networks, Disney India was quoted saying, “At Disney, we are consistently working towards creating interesting engagement opportunities that can fill the kids’ lives with fun, laughter and optimism. Celebrating Mickey’s 90th Anniversary this year, we embarked on a unique initiative to propagate the idea that ‘Staying Fit can be fun’. We are thrilled with the response we have received from kids, their families and their teachers so far; and we hope they will spread the fun so we have many more kids and families joining Mickey and Minnie as they dance their way into fitness.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
