DTH
Dish TV Partners with Shemaroo to bring Bhojpuri regional active service on its two platforms
MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company, expands its value added services and launches ‘Bhojpuri Active’ service on its DishTV& d2h platforms. This value-added service is being offered in partnership with Shemaroo Entertainment Ltd, one of India’s leading filmed entertainment content house. ‘Bhojpuri Active’- a 24-hour service is now available at channel number 1556 on DishTV and channel number 861 on d2h platform.
As an inaugural offer, ‘Bhojpuri Active’ will be available on free preview of 15 days on both the platforms. Post free preview, the viewers can continue to enjoy amazing Bhojpuri content with a nominal subscription price of Rs 40 + GST. Now customers can enjoy complete ad-free 24X7 Bhojpuri entertainment content. ‘Bhojpuri Active’ offers more than 200 movies and over 1000 songs of super-hit Bhojpuri movies. In addition to this, every month there will be a premier of a latest released Bhojpuri movie.
Announcing the new service, Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “In regional markets, language content is preferred by viewers. With an overall bouquet of more than 655 channels & services, our focus has always been on innovative content, best value proposition and novel entertainment initiatives. The launch of Bhojpuri Active service on our Dish TV and d2h platforms reiterates our commitment to bring handpicked quality content for our audience from all regions. We are sure this new regional offering will successfully cater to non-stop entertainment needs of our customers in Uttar Pradesh, Bihar and Jharkhand who prefer entertainment options in their native language.”
Hiren Gada, Director – Shemaroo Entertainment Limited said, “We are pleased to extend our partnership with Dish TV to bring Bhojpuri Active, a premium Bhojpuri regional content service that will showcase the best of Bhojpuri films and songs. It will be fueled by Shemaroo’s rich and exhaustive library of content and programming prowess. We are sure
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
