FICCI–EY flags structural shifts in consumption, with digital ads at 63 per cent, AI reshaping content, and the sector set to cross Rs 3 trillion by...
The adtech firm bets on integrated brand and performance marketing as its next growth lever
A new report finds the 2028-32 media rights cycle will flatline at $5.4bn, franchise losses are mounting and the merger that created JioHotstar has killed the...
In a keynote address at the FICCI-EY report launch, Kevin Vaz says sport, AI and the connected TV boom are driving a multi-screen revolution with no...