iWorld
ZEE5 reveals content line up for November
MUMBAI: India’s leading OTT platform ZEE5 has revealed its content line up for November. From original shows to blockbuster movies across languages, the platform has something for every consumer.
The highlight of the month will be the digital premiere of the blockbuster and much talked about Dream Girl starring Ayushmann Khurrana on 21 November.
The month kick-started with Tamil original series Police Dairy 2.0. This will be followed by some of the most anticipated Hindi Originals like Love, Sleep, Repeat starring Raima Sen, Anshuman Malhotra, Priyal Gor, Priya Banerjee, Harshadaa Vijay, Teena Singh and Puneesh Sharma which will be streaming on the 7 November.
In addition to that, original Bengali series Bhalobashar Shohor season 2 will premiere on 11 November while Virgin Bhasskar on 19th November 2019 and Telugu original series Hawala on the 21 November.
The month will end with season 2 of Hindi original Broken but Beautiful which will be streaming on the platform on 27 November.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
