iWorld
ZEE5 now streaming on all Samsung Smart TVs
MUMBAI: ZEE5, the fastest growing OTT app in the country, announced its partnership with Samsung, the largest selling and most trusted consumer electronics brand. With this partnership, ZEE5 will be available for viewing on all Samsung Smart TVs.
As per the association with Samsung, ZEE5 will be featured in the recommended section to enable easy access for users. This partnership will enable Samsung Smart TV users to access ZEE5 content library depending upon their subscription status.
“Smart TVs are the future of television viewing and as an evolving platform, we consistently strive to keep up with the viewers changing preferences. We believe that owners of Samsung Smart TVs have a keen eye for quality and are willing to invest for a good viewing experience. The technology of Samsung coupled with the content repertoire of ZEE5 will ensure an incredible viewing experience for our subscribers,” said Manish Aggarwal, Business Head, ZEE5 India.
“Consumer-centric approach and meaningful innovation has always been the driving factor for everything we do at Samsung. We are happy to have ZEE5 on our Smart TVs and this partnership is a yet another step towards our ‘Make for India’ commitment,” said Mr. Rajeev Bhutani, Senior Vice President, Consumer Electronics Business, Samsung India.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
