iWorld
Zee5 gives viewers a reel treat with free Friday movie premieres
MUMBAI: Popcorn’s optional, but the binge is guaranteed. Zee5 has rolled out a free film fest with its new Friday Box Office initiative, letting users across India stream top movies without paying a rupee and yes, they’re bringing out the big titles. Starting 20 June, Zee5 will premiere one major hit every Friday free for all across seven Indian languages: Hindi, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada. It’s not a one-off either. Each film stays on the platform for a few weeks, giving users time to discover, watch and rewatch at their own pace.
The lineup reads like a pan-India film award show: Tarla, Pad Man, Lost, Projapoti, Aparajito, Vikram Vedha, Valimai, Bangarraju, Geetha Govindam, Drishya 2, Tonic and more representing not only Zee5’s vast catalogue but its regional storytelling might.
“At Zee5, we believe great stories should be within everyone’s reach,” said Zee Entertainment Enterprises Ltd chief marketing officer, Kartik Mahadev. “Friday Box Office is our way of democratising entertainment and inviting new users into the Zee5 world.”
The move isn’t just a generous crowd-pleaser, it’s a savvy growth play. By opening up premium content for free, Zee5 is aiming to build user habit, grow engagement, and reaffirm its positioning as India’s go-to platform for inclusive, multilingual streaming.
With India’s streaming audience getting younger, hungrier, and more language-diverse, Zee5’s new box office is taking blockbuster Fridays from theatres to screens subscription not required.
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iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
