GECs
Zee Smile looks to acquire global formats
MUMBAI: Zee Smile, which is currently exercising in programming high drive, is planning to pick up some globally accepted comic formats. In this regard, the fun and entertainment channel from Zee Network has already initiated talks.
“We are in talks with various agencies to acquire successful global as well as Indian formats. Discussions with various prominent producers are also on,” says Zee Smile business head Nitin Vaidya.
Apart from soaps, Zee Smile has plans to launch other entertainment properties such as game shows and music shows. Vaidya says the channel is game to try everything possible provided it offers fun and relaxation to viewers.
“Our plan is to move away from tear jerkers. Through various studies, we have reached this conclusion that viewers look forward to tension-free shows on television after a hard day’s work. So our effort is to provide him fun and entertainment throughout,” says Vaidya.
The channel is currently going through a re-launch activity. Vaidya says the connectivity issues, which forced the channel to remain passive for almost a year, have been sorted out now.
“Distribution-wise, we are banking on the strong market equity of our distribution bouquet. The good performance Zee Smile delivered in recent times has convinced the cable networks,” affirms Vaidya.
As part of the re-launch, Zee has started seriously selling the channel now. “Selling has just begun. We have started getting very good response from the advertisers and buying is now happening. We have been approached by various advertisers,” Vaidya asserts.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
