Movie Channels
Zee, Salman Khan to channel ‘Radhe’ revenues into India’s fight against Covid
MUMBAI: As the pandemic continues to wreak havoc in India, Zee Entertainment and Salman Khan Films (SKF) have pledged to support Covid2019 relief efforts across the Nation, including the donation of essential medical equipment ranging from oxygen cylinders, concentrators, and ventilators.
This support will stem from the revenues garnered from the multi-platform release of the much-awaited film Radhe on 13 May 2021. Zee and SKF have partnered with India’s largest and donation platform GiveIndia, to activate the much-required relief efforts.
“Zee stays committed towards taking all the necessary steps to strengthen the fight against Covid2019. We believe in not only providing extraordinary entertainment to our viewers but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the country. We sincerely hope that the support from the release of the film Radhe will help amplify the resources to provide vital relief efforts to people affected by the pandemic,” said a Zee Entertainment spokesperson in a statement.
Salman Khan Films spokesperson said, “We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid. Since the last year, we have been consistent in our efforts towards fighting Covid, since this unprecedented crisis struck our country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe’s release on Zee5 and ZeePlex will empower us to contribute more in these extremely difficult times.”
As a part of its national-level corporate social responsibility (CSR), Zee had donated 240+ ambulances, 46,000+ PPE kits, oxygen humidifiers, and 6,00,000 daily meals. The company had also built and donated a 304-bed Dedicated Covid Healthcare Centre (DCHC) for frontline workers and their families in Maharashtra.
Directed by Prabhudeva, Radhe is expected to be a high-voltage action thriller. Apart from Salman Khan, the film also stars Disha Patani, Randeep Hooda, Jackie Shroff, Sudhanshu Pandey, Bharath, and Megha Akash in prominent roles. The film will be released as premium video on demand on Zee Plex and digitally through Zee5 on 13 May 2021.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
