GECs
Zee rebrands as a content and tech powerhouse with ‘Yours Truly, Z’ promise
MUMBAI: Zee Entertainment Enterprises Ltd (Zee) has unveiled a fresh, tech-infused brand universe as it repositions itself as a content and technology powerhouse. With a sharp focus on blending content with cutting-edge technology, the company has set its sights on enhanced performance, profitability, and global reach.
Zee’s new brand identity, headlined by the promise ‘Yours Truly, Z,’ is a blend of bold design, vibrant colours, and heartfelt storytelling. It’s not just a facelift; it’s a complete transformation aimed at offering immersive experiences across entertainment platforms. The sleek, adaptive design reflects Zee’s legacy of three decades while embracing the aspirations of young India.
A letter from the brand to its stakeholders adds a personal touch: “I promise to make you laugh louder, dream bigger, and feel more deeply in every moment.” This emotional connect isn’t just fluff – it’s a strategic move to deepen consumer loyalty and brand affinity.
The transformation was unveiled at the Zee Cine Awards 2025, where CEO Punit Goenka highlighted the brand’s mission to leverage technology for content creation, distribution, and monetisation. “Our new look is futuristic, dynamic, and agile, reflecting our team’s capability to capitalise on emerging opportunities,” Goenka said. “The brand promise of ‘Yours Truly, Z’ captures our consumer-centric approach and commitment to delivering meaningful experiences.”
Underpinning this transformation are Zee’s core brand pillars: a purpose-driven existence, a vision to bring positive change through purposeful entertainment, and a mission to consistently deliver value to stakeholders. The company aims to enrich lives by creating extraordinary moments of optimism and togetherness.
From its pioneering role in Indian media to becoming a global player, Zee has been an entertainment juggernaut. Now, with its fresh brand universe, it’s not just keeping up with the times – it’s setting the pace.
As the brand’s new identity rolls out on 8 June 2025, during the telecast of Zee Cine Awards, all eyes will be on how ‘Yours Truly, Z’ shapes the future of Indian entertainment.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
