GECs
Zee pulls out all the stops to get relaunch message across
MUMBAI: You can’t miss the eyes. Splashed across hoardings in the city a mysterious woman, revealing only her forehead and eyes, asks: “Kaun hoon main (who am I)?” The question is also being asked in ad spots on all 15 channels of the Zee bouquet.
The campaign is part of a Rs 150-million marketing and promotional blitz across the north, west and east of the country in the lead-up to the unleashing of 24 new shows on Zee TV on 27 August (Monday), the relaunch date of the flagship channel of the Zee Group.
Next up on the promo trail are a series of “different but interesting” press ads that marketing director Partha Sinha refuses to divulge more details about, except to say that they will be appearing in various newspapers on Monday and Tuesday. Sinha says the press campaign copy is still being put together by Rediffusion-DY&R, the agency handling the Zee account.
Teaser ads have also been prepared for the FM stations of All-India Radio that are also set for take-off on Monday.
As for the hoardings themselves, they are to be pulled down on Sunday to be replaced with the full face of a woman representing the “young, vibrant personality” that is the new-look Zee.
Sinha is at pains to point out that 27 August represents not the end but the start of Zee’s journey back to the top of the channel stakes, so any immediate turnaround of the channel’s fortunes was not the aim.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
