GECs
Zee poaches Ajay Kumar from ETV to head South initiatives
MUMBAI: Zee Telefilms is adding momentum to its Southern plans. The company has roped in ETV Network general manager marketing R Ajay Kumar to head its South initiatives.
Zee currently is present in Andhra Pradesh with Alpha Telugu, but is yet to make a mark with Sun Network-owned Gemini and ETV Telugu dominating the market. Kumar’s task as business head will not only be to strengthen Alpha Telugu but also to pan out Zee’s expansion plans in the entire southern region.
Kumar, who was earlier ETV Network GM marketing, is joining Zee group in the capacity of senior VP & business head for Alpha South initiatives with effect from 1 February 2005. Based out of Hyderabad, Kumar will be reporting to Zee Telefilms CEO Pradeep Guha.
Announcing the appointment Zee Telefilms director Punit Goenka said, “We are happy to announce the appointment of an accomplished professional like Ajay as the business head of Alpha South Channels. Expansion of various Alpha Channels in the Southern region, spanning several languages and genres, will be the perfect foil to his skills.”
Ajay Kumar started his broadcasting career in 1994 with Gemini TV where he worked as marketing head. Before that he was a faculty of Mass Communication & Journalism in Osmania University. Kumar had a brief stint as head of business promotions in ETV Telugu from 1995 – 1998 before going back to Osmania. In 2001 he joined ETV Network in the marketing department.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
