GECs
Zee Live turns up the volume on Marathi pride
MUMBAI: Move over quiet weekends, Pune’s about to feel the beat of Marathi pride. Zee Entertainment Enterprises has cranked up the decibels on culture with the launch of “Marathi Vajlach Pahije” (MVP), the first flagship event under its new experiential vertical, Zee Live, in partnership with World of Vibes.
Set to take place on 12 October 2025 at Phoenix Market City, Pune, MVP is no ordinary concert, it’s a full-blown celebration of Marathi youth, rhythm, and rebellion, bringing together over 40 artists from the state’s thriving hip-hop and indie scenes. Expect names like Kratex, Sanju Rathod, Shreyas & Vedang, MC Gawthi, and Patya the Doc to turn the stage into a creative battleground where beats meet identity.
The festival promises to be a collision of tradition and modern swagger, as today’s Marathi creators remix their heritage with street art, spoken word, and music that speaks straight from the mohalla.
To amplify its reach beyond the mosh pit, Zee Live has teamed up with Marathi Zee5, taking the festival digital with exclusive content, artist stories, and behind-the-scenes footage, ensuring the cultural pulse of MVP reverberates far beyond Pune.
“This is not just an event; it’s an expression of a generation,” said Zee Live business head Gareth Eswin Thomas. “Marathi Vajlach Pahije captures the rhythm of youth, energy that can’t be contained, only celebrated.”
Marathi Zee5 and Zee Marathi business head V.R. Hema added, “By giving these young artists both a local and global stage, we’re not just showcasing music, we’re spotlighting their stories and dreams. MVP marks the next era of regional storytelling: bold, proud and rooted.”
Presented by Zee Live, Marathi Zee5 and World of Vibes, the Festival of MVP is ready to tune Maharashtra into its most vibrant frequency yet. Tickets are live on Bookmyshow, with extra content dropping on Marathi Zee5 for fans who like their beats served with a side of pride.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
