iWorld
‘Zee Family Pack’ unveiled on YouTube TV
Mumbai: Embark on an immersive journey into South Asian entertainment with the much-anticipated launch of Zee’s new video packages, now gracing screens nationwide on YouTube TV. Unveiling the “Zee Family” package, this strategic partnership introduces an impressive selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States.
Asia TV USA Ltd and YouTube TV are thrilled to announce the successful launch of 18 channels from Zee Entertainment in the USA. This partnership marks a significant milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi etc, the regional languages have seen tremendous growth in the last decade as per the data released in the 2020 US Census.
This landmark collaboration not only reaffirms the availability of the flagship Hindi general entertainment channel Zee TV, but also introduces a total of 17 additional ZEE channels, offering a rich variety spanning multiple languages. The expanded lineup includes popular channels such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others.
Zee Entertainment Enterprises Ltd president of content and international markets Punit Misra, emphasized the strategic significance of the U.S. market within ZEE’s global strategy. “The rising South Asian population in the U.S. not only underscores our commitment but also presents a unique prospect for us to fulfill the evolving content preferences of this expanding demographic in the U.S. The strategic partnership with YouTube TV will enable viewers in USA, access to a vast repertoire of rich, multi-lingual content from India showcasing the Country’s culture and traditions, ensuring an immersive and fulfilling viewing experience for consumers.
This collaboration with ZEE marks a significant stride in delivering a premium suite of channels tailored to the South Asian audience to YouTube TV customers nationwide. Emphasizing the importance of this alliance, Zee Entertainment Enterprises Ltd chief business officer for international business Ashok Namboodiri affirmed, “Our partnership is pivotal in realizing our growth objectives in the U.S., guaranteeing the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV.”
For more details on our South Asian TV packages on YouTube TV, immerse yourself in the India Family pack experience at https://tv.youtube.com/store. Elevate your entertainment and embrace the diversity!
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
