Zee Entertainment inks content production deal with Japan’s TBS

NEW DELHI: Indian media conglomerate Zee Entertainment has inked a deal with Japan's Tokyo Broadcasting System Television (TBS) that will see the two companies jointly produce diverse content not only for India and Japan but also for the global market. 

The first joint effort between Zee Entertainment and TBS will be The Spiceman Trails: Asia, a unique culinary travelogue that delves into spice roots and spice routes of the east. 

"Its picturesque imagery, vivid landscapes, and brilliant hues take the audience across the continent in search of a wide array of spices, deep-rooted history, multifarious cuisine, and rich culture and traditions in a most entertaining way," the companies said in a joint statement. 

TBS is one of Japan's largest media groups which celebrates its 70th anniversary this year. In Japan, the company has operations in various areas of entertainment that include, free-to-air TV and radio, satellite TV, digital streaming and film, stage and event production. 

On the other hand, Zee Entertainment is one of the largest media houses in India with 47 domestic channels across 11 native languages under its belt. 

"We are thrilled to partner with an accomplished broadcaster like TBS on The Spiceman Trails: Asia. We look forward to curating and collaborating on other concepts across other entertainment genres," said Zee chief business officer Sunita Uchil. 

TBS general manager of the international business center Takahiro Kawata revealed that his company is very excited to collaborate and work with Zee Entertainment. Kawata also added that he is looking forward to work with vibrant and creative people in India.