GECs
Zee brings the ‘saath’ factor back to screens with ‘Aapka Apna Zee’
MUMBAI: Zee has dropped a fresh new identity – Aapka Apna Zee – with a campaign that’s equal parts emotion and impact. Ditching the glitz for grit and heart, the network’s latest rebrand leans into community spirit with the tagline Saath aane se baat banti hai – because let’s face it, everything’s better when done together.
The new campaign isn’t just a slick TV spot—it’s a full-blown cinematic hug. A series of multilingual films in seven Indian languages bring alive hyperlocal stories with familiar faces, real textures, and regional quirks. From the monsoon playing co-star in Kerala to a proud military village in Telangana, each story hits home—and hard.
The hero of the brand film is an army dad called to duty days before his daughter’s wedding. In his absence, the mohalla rises like one big Indian joint family, pulling off the shaadi with flair. When he returns to find everything flawlessly done, his wife smiles and says Itna bada parivaar hai, aaram se ho gaya. Pass the tissues, please.
But the kicker? Zee’s most loved fictional characters—yes, Angoori Bhabi, Devansh, Shravani, Durga, and more—step out of their shows and into this narrative, not as stars, but as apne log. It’s meta, emotional, and frankly, brilliant.
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Zee Entertainment Enterprise Ltd (Zeel) CMO Kartik Mahadev said, “Aapka Apna Zee is a powerful multilingual brand film series that brings alive the essence of the many Indians that live in one country.It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Telangana known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India. This campaign is a reaffirmation of Zee’s role as a trusted companion in the daily lives of millions. Saath Hai Toh Baat Hai is a sentiment that links to the heartbeat of millions of homes, where Zee isn’t just watched, but welcomed every day.”
The campaign made its grand debut during the 23rd Zee Cine Awards 2025, with all seven films premiering simultaneously across the network’s TV and digital platforms. One idea, seven voices, all heart.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
