Mumbai: Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

The channel is about serving a daily dose of magic potion that takes viewers to a world where possibility takes the front seat and reality takes a backseat. Zee Bangla Cinema’s new tagline, “Hok Na Ektu Magic,” echoes this brand purpose.  

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Zee Bangla Cinema’s new identity was revealed during the world television premiere of the blockbuster of the year, “Aparajito – The Undefeated,” starring Jeetu Kamal and Saayoni Ghosh, directed by Anik Datta.

For today’s evolved audiences who consume a range of genres, Zee Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season. Starting 24September, “Notun Cinema Proti Robibaar” will bring world television premieres every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting world television premieres on every week, rather than only once in a month.

Commenting on the announcement, Zee Entertainment chief cluster officer – East Samrat Ghosh said, “Bengali cinema has always held a special place in the history of Indian films. From its beginnings in the 1920s, Bengali cinema has achieved global acclaim and popularity. From Satyajit Ray and Mrinal Sen to our contemporary filmmakers today, Bengali cinema has always been a creative powerhouse. It is an honour for us to celebrate this love for cinema and magic on the occasion of Zee Bangla Cinema completing 10 successful years of entertaining viewers. As one of the leading and most-loved channels in the Bangla movie-entertainment category, we cater to the audience’s varied preferences with a special content curation. “Notun Cinema Proti Robibaar” will strengthen our market share as we aggressively widen our movie library and bring the best of movie content for our viewers.”

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Talking about the channel’s revamped brand identity, Zee Bangla Cinema chief channel officer & head of marketing – East, Jalaluddin Mondal said, “As Zee Bangla Cinema completes a decade of passion for Bengali cinema, we decided to celebrate and build on our love for cinema by giving our viewers a brand-new experience. The new brand identity is accompanied by a slew of new initiatives to delight our viewers. A new slot strategy with each slot featuring films curated on the basis of audience demand and the genres they love is just the beginning. The icing on the cake is the most talked about and latest weekend television premieres for the ultimate weekend experience. As we enter a new decade, we will create a Movie++ experience with special music and movie events to cater to the Bengali lover of literature, music, and culture.”

Talking about the new brand identity, Zee Entertainment chief marketing officer, content SBU Kartik Mahadev said, “Zee Bangla Cinema has always championed the power of cinema as an inspiring and binding medium that creates unforgettable moments of magic around television. Our new brand identity is our way of celebrating this intrinsic bond with every Bengali movie lover. As we complete a decade, we promise to keep bringing the magic of Bengali cinema alive for our viewers in every moment of their lives, as expressed in our new brand thought “Hok Na Ektu Magic!” The design of the new brand identity expresses the ‘Golden Circle of Special’ that curates’ moments of magic every day, brought alive through a vibrant colour play that is nuanced for the category and region. The refreshed design aesthetics will not only enhance the visual appeal but will facilitate intuitive content discovery creating an immersive experience.”

Zee Bangla Cinema is promoting the new brand identity with a high-octane campaign, which will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

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