A few days back, the brand’s identity upgrade was revealed through a digital campaign.
The campaign titled ‘Scooter Bole Toh Activa’ has been put together by Hakuhodo Wyng.
Previously, Shreekant was the senior vice president of McCann Worldgroup India.
This is to mark a successful decade of the channel in entertaining Bengali movie lovers.
The series, which shall celebrate 75 years of Independent India, would be aired on discovery+.