GECs
Zee asserts 8% growth for ‘Time Bomb’ viewership
MUMBAI: Zee TV in a statement has claimed that its serial Time Bomb, which refuses to leave the centre stage, is giving a good show. Quoting the aMap ratings, the channel says the viewership graph has projected an upward curve.
While the first episode of Time Bomb generated a rating of 3.3 in the Mumbai market, the second episode telecast on 27 June scored 3.9 TVRs. In the Delhi market, it slipped from 2.7 TVRs to 2.3, while in the Ahmedabad market there is an increase from 2.1 TVRs to 2.5 TVRS. Overall, the increase is from 2.9 TVRs to 3.1 TVRs which has resulted in an eight per cent growth, says the channel.
It is pertinent to note here that it is not TAM India data that has been used to generate the results obtained but aMap (Audience Map) ratings. It was in June 2004 that Audience Measurement and Analytics (AMA) announced the launch of online television ratings system aMap and Zee is their first client.
Zee is currently fighting a court battle against Twentieth Century Fox on the Time Bomb concept’s authenticity. The latter has gone to the Delhi High court alleging that Time Bomb is a plagiarised version of its ongoing thriller 24. The court will resume the hearing on 1 July.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
