iWorld
YuppTV ties up with Future Today, introduces Kids & Cookery content
MUMBAI: YuppTV has announced its tie-up with Future Today Inc. As part of the move, YuppTV will showcase Future Today’s Kids (Happykids) and Cookery (ifood.tv) related content to global users on its YuppTV Bazaar platform.
iFood TV is a multi-platform video channel for food and cooking content. Apart from having the largest library of cooking videos, it is also the most-trafficked site in the food-video space. Happykids is a multi-platform video channel that entertains and educates kids of all ages with music, stories and activity guides.
Speaking on the partnership, YuppTV CEO and founder Udaynandan Reddy commented, “YuppTV Bazaar was launched as the perfect destination for today’s digital viewership to consume the most curated, high-quality video content in their preferred genre. Following the association, we would be introducing exclusive culinary and kids’ entertainment content on our platform. We are confident that the new additions will further entertain and indulge our users.”
Echoing the same thought, Future Today co founder Vikrant Mathur too said, “We are excited to be partnering with YuppTV to make our premium content available on its platform. With our content now available on YuppTV Bazaar, YuppTV users will not only be able to view the recipes, preparation techniques and how-to guides for their favorite cuisines, anytime, anywhere, but also keep their kids happily entertained while they are cooking,” commented.
YuppTV Bazaar is a novel initiative from YuppTV, which serves as a digital marketplace for premium video content creators to upload, share and monetize their creations. The platform curates and hosts high-quality video content across various genres such as Education, Short Films, Web Series, and Trailers etc. The iFood TV content can be viewed through the YuppTV app on Smart TVs, smart phones, tablets & PCs.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
