Kids
Green Gold strikes FAST gold with new 24×7 kids channel Green Gold TV
MUMBAI: If childhood nostalgia had a broadcast button, Green Gold Animation has just pressed it. The powerhouse behind some of India’s most-loved animated heroes has launched Green Gold TV, a 24×7 Free Ad-Supported Streaming Television (FAST) channel set to beam its universe of Indian stories straight into millions of connected homes.
Available across TCL, Airtel Xstream, RunnTV, YuppTV and Cloud TV with more partners on the way, the channel marks a major leap for Green Gold as it becomes one of the first Indian studios to enter the FAST ecosystem, a format reshaping how families consume entertainment on smart and connected TVs.
Green Gold TV brings a curated mix of animated films and full-length episodes in Hindi, featuring fan favourites like Super Bheem, Mighty Raju, Chhorr Police, Krishna Balram, Luv Kushh, Maha Ganesha and Vikram Betal. All content streams free, supported by ads, offering a lean-back, linear-style viewing experience built for co-watching.
Calling the launch a pivotal shift, Green Gold Animation founder & CEO Rajiv Chilaka said, “The television landscape is at the brink of a major transformation, with FAST channels redefining how audiences experience content. With Green Gold TV, we are excited to bring our catalogue of original Indian stories directly into living rooms across the country free, seamless, and in a format built for the future.”
The timing is strategic. India’s FAST space is accelerating rapidly on the back of exploding connected TV usage; industry estimates suggest connected TV households could surpass 150 million in the coming years. As CTV grows, so does the appetite for ad-supported streaming fuelled by linear-style discoverability without subscription fatigue.
Green Gold TV will operate as a separate feed from YouTube, focusing on uninterrupted, long-form storytelling. Programming follows a classic 22-minute episodic format complemented by 60-minute feature films, ensuring the rhythm of traditional TV meets the convenience of streaming.
Launching in December, the channel will debut with six marquee titles, gradually expanding into new IPs and fresh originals. The move unlocks new monetisation pathways through advertising partnerships while giving parents and children a safe, premium entertainment destination designed for the big screen.
By stepping early into the FAST arena, Green Gold Animation isn’t just keeping pace with the industry’s future, it’s helping shape it, one animated universe at a time.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
