iWorld
YuppTV secures Digital Telecast Rights for Asia Cup 2025
MUMBAI: Cricket fans in Continental Europe and South East Asia will witness the best of cricketing action as YuppTV has acquired the digital broadcasting rights for the Asia Cup 2025. The live streaming platform is set to bring every moment of the action live to viewers across more than 60 countries.
Uday Reddy, Founder & CEO of YuppTV, said, “We are thrilled to announce that YuppTV secured the digital streaming rights for the Asia Cup 2025. This is a proud milestone for us and a huge win for cricket fans across Continental Europe and South East Asia. We believe the Asia Cup 2025 will spark unmatched excitement and bring millions of fans closer to the game.”
The Asia Cup 2025 kicked off on 9th September with India began their campaign on September 10th against hosts United Arab Emirates. The India vs Pakistan clash, one of the most eagerly awaited fixtures, will be held on September 14th in Dubai. If both teams progress further, Cricket fans could witness this rivalry unfold as many as three times in the group stage, Super Fours, and the Grand Finale.
Teams in Asia Cup 2025
Group A: India, Oman, Pakistan, United Arab Emirates
Group B: Afghanistan, Bangladesh, Hong Kong, Sri Lanka
Total 19 matches will be contested in this edition of the cricket tournament. The top two teams from each group will move on to the Super Four stage, with the final set for September 28.
YuppTV will telecast the Asia Cup 2025 across 60+ countries in Continental Europe and South East Asia. The Cricket tournament will be available to watch live in the following countries.
Continental Europe: Albania, Andorra, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Kosovo, Liechtenstein, Luxembourg, North Macedonia, Moldova, Monaco, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, San Marino and Vatican City, Serbia, Scandinavia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Russia, Ukraine, Baltics (Estonia, Latvia, Lithuania).
South East Asia: Singapore, Malaysia, Hong Kong, Brunei, Myanmar, Cambodia, China, Christmas Island, Cocos Island, East Timor, Indonesia, Japan, Laos, Macau, Mongolia, Micronesia, New Caledonia, the Philippines, South Korea, Taiwan, Thailand, Vietnam
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
