iWorld
Yupp TV gets into bed with Silly Monks
MUMBAI: A new courtship has just been concluded. YuppTV Bazaar, India’s leading online marketplace for high quality premium video content, has entered into a strategic alliance with Silly Monks. As a creative agency, Silly Monks has established a strong foot holding in the content production domain with its premium regional content.
Following the partnership, users of YuppTV Bazaar will now be able to easily access new and refreshing Hindi, Telugu, Tamil and Malayalam content. Under the arrangement between the two, the duo is set to make movie trailers, music videos, interviews and events in the Tollywood, Mollywoood and Kollywood film industry available at YuppTV Bazaar.
Users will now be able to access South Indian entertainment and celebrity gossip on the go and also follow the popular and first ever Telugu web series, Mudda Pappu Avakai.
Says Yupp TV Founder & CEO Uday Reddy: “We are excited to be partnering with Silly Monks and further extending our assortment of curated content on YuppTV Bazaar. We are affirmative that users will enjoy the new addition in our bouquet of entertaining content.”
Echoing the same thought Silly Monks Entertainment founder & managing director Sanjay Reddy adds: “We are proud to be associated with YuppTV Bazaar and present our content on the platform. Owing to the massive reach of YuppTV, we hope to reach out to and entertain hither to unexplored users. We expect tremendous advantages for both the companies resulting out of this synergy.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
