iWorld
#YouTubeRewind: Celebrating what India watched & shared
MUMBAI: 2016 was the year when sidekick became the superhero – yes you guessed it right – Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s honest portrayal of bars and restaurants as the top trending video’s of the year. Entertainment aside, we were also most curious to know about the GPS chip in the new 2000 rupees note.
As 2016 is coming to an end, and you know what that means….it’s time for #YouTubeRewind.
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.
We’re excited to announce the top trending videos, music videos and bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.
Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/ upload, a blog posted by YouTube head of entertainment partnerships Satya Raghavan, stated.
Top trending videos:
The Kapil Sharma Show: Sultan
The Voice India Kids: Ayat Shaikh
Crime Patrol Dial 100: Andhkaar
Complete truth of Rs 2000 notes with a chip embedded in it
TVF: Truth or Dare with Dad
TVF’s Permanent Roommates: The Parents
AIB : Honest Bars & Restaurants
Life Sahi Hai: The Maid
How Shah Rukh Khan Became The FAN – Gaurav
AIB Diwas: Zakir Khan
In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and ‘kar gayi chull’ and baby ‘ko base pasand hai’ taking the next slots.
Top music videos:
Kala Chashma: Baar Baar Dekho
Kar Gayi Chull: Kapoor & Sons
Baby Ko Bass Pasand Hai: Sultan
Bulleya: Ae Dil Hai Mushkil
Cham Cham: Baaghi
GF BF: T-Series
Hua hain Aaj Pehli Baar: Sanam Re
Ae Dil Hai Mushkil
Jabra:Fan
The Breakup Song: Ae Dil Hai Mushkil
In movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.
Top movie trailers:
Kabali Tamil Movie
Dangal
Sultan
M.S.Dhoni – The Untold Story
Shivaay
Befikre
Ae Dil Hai Mushkil
Fan
Baaghi
Dishoom
From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots.
Most viewed ads:
Dettol Sheron ke Panje – #MaaMaane Dettol Ka Dhula
Ranveer Ching Returns
Amazon #ApniDukaan
Doublemint #StartSomethingFresh
Ola Micro Stories
Bajaj V – The Invincible
Makemytrip #BefikarBookKar – Taxi
#NothingDirty Anthem ft. Badshah
Amazon#MomBeAGirlAgain
Samsung Galaxy S7 and S7 Edge
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
