iWorld
#YouTubeRewind: Celebrating what India watched & shared
MUMBAI: 2016 was the year when sidekick became the superhero – yes you guessed it right – Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s honest portrayal of bars and restaurants as the top trending video’s of the year. Entertainment aside, we were also most curious to know about the GPS chip in the new 2000 rupees note.
As 2016 is coming to an end, and you know what that means….it’s time for #YouTubeRewind.
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.
We’re excited to announce the top trending videos, music videos and bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.
Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/ upload, a blog posted by YouTube head of entertainment partnerships Satya Raghavan, stated.
Top trending videos:
The Kapil Sharma Show: Sultan
The Voice India Kids: Ayat Shaikh
Crime Patrol Dial 100: Andhkaar
Complete truth of Rs 2000 notes with a chip embedded in it
TVF: Truth or Dare with Dad
TVF’s Permanent Roommates: The Parents
AIB : Honest Bars & Restaurants
Life Sahi Hai: The Maid
How Shah Rukh Khan Became The FAN – Gaurav
AIB Diwas: Zakir Khan
In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and ‘kar gayi chull’ and baby ‘ko base pasand hai’ taking the next slots.
Top music videos:
Kala Chashma: Baar Baar Dekho
Kar Gayi Chull: Kapoor & Sons
Baby Ko Bass Pasand Hai: Sultan
Bulleya: Ae Dil Hai Mushkil
Cham Cham: Baaghi
GF BF: T-Series
Hua hain Aaj Pehli Baar: Sanam Re
Ae Dil Hai Mushkil
Jabra:Fan
The Breakup Song: Ae Dil Hai Mushkil
In movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.
Top movie trailers:
Kabali Tamil Movie
Dangal
Sultan
M.S.Dhoni – The Untold Story
Shivaay
Befikre
Ae Dil Hai Mushkil
Fan
Baaghi
Dishoom
From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots.
Most viewed ads:
Dettol Sheron ke Panje – #MaaMaane Dettol Ka Dhula
Ranveer Ching Returns
Amazon #ApniDukaan
Doublemint #StartSomethingFresh
Ola Micro Stories
Bajaj V – The Invincible
Makemytrip #BefikarBookKar – Taxi
#NothingDirty Anthem ft. Badshah
Amazon#MomBeAGirlAgain
Samsung Galaxy S7 and S7 Edge
eNews
Collective Newsroom to produce BBC content in Bangla and Urdu in India
Expansion adds two major languages as CNR deepens its reach among young and diverse Indian audiences
MUMBAI: Collective Newsroom (CNR) has been commissioned by the BBC to produce journalism in Bangla and Urdu for audiences in India, marking an expansion of its multilingual news operations.
With the addition of the two languages, CNR’s mandate now spans eight Indian languages along with English, further strengthening its role in delivering credible public-interest journalism to diverse audiences across the country.
The newsroom will produce news, current affairs, digital-first storytelling and in-depth features covering subjects ranging from history and culture to business and health. The programming will also place particular emphasis on engaging younger audiences and women, while continuing to follow the BBC’s editorial standards of impartiality, accuracy and trust.
The move reflects a growing appetite for quality journalism in Indian languages and signals CNR’s expanding presence in the country’s evolving media landscape. By bringing Bangla and Urdu into its multilingual operations, the organisation also aims to encourage deeper cross-language collaboration and wider audience engagement.
Collective Newsroom editor-in-chief and co-founder Rupa Jha, said the development marks an important step in connecting with more communities across India.
“Bangla and Urdu have rich literary and journalistic traditions, and we are proud to bring focused, high-quality content to these audiences in India. Our priority remains delivering journalism that is accurate, independent and relevant to people’s everyday lives,” she said.
Collective Newsroom managing editor and co-founder Sanjoy Majumder, said the expanded remit will span digital, video and social platforms to reach increasingly mobile-first audiences.
“We will continue to invest in editorial talent, technology and regional partnerships to strengthen our multilingual output. This milestone reinforces our mission to build an inclusive newsroom that reflects India’s linguistic and cultural diversity while maintaining the highest editorial standards,” he said.
Collective Newsroom, a wholly Indian-owned company founded by former BBC employees, took over most of the BBC’s India operations in April 2024. The organisation currently produces BBC content in Hindi, Marathi, Gujarati, Punjabi, Tamil and Telugu, along with English content on YouTube.
CNR also manages and produces the BBC Indian Sportswoman of the Year initiative, which recognises women athletes and para-athletes.
Teams producing BBC News Bangla and BBC News Urdu for audiences outside India will continue to operate from Bangladesh and Pakistan respectively.
