Brands
Sunfeast Dark Fantasy turns hoarding into live SRK party stunt
OOH activation brings billboard to life, teases ‘Party with SRK’ reward
MUMBAI: Sunfeast Dark Fantasy has taken outdoor advertising up a notch, turning a regular hoarding into a live party experience as part of its latest campaign.
The activation, built around the ongoing 1 Million Fantasies campaign, drew crowds as a billboard suddenly came alive, blending entertainment with traditional out-of-home media in a way that stopped passersby in their tracks.
At the centre of the spectacle was a giant hoarding that lit up with a video of Shah Rukh Khan, announcing he would fulfil fans’ fantasies. Within moments, the space transformed into a lively scene with music, confetti and onlookers capturing the moment on their phones.
The stunt also served as a teaser for a larger consumer engagement. As part of the campaign, 40 winners will get the chance to experience a “Party with SRK”, positioning the activation as both a preview and a participation hook.
Explaining the idea behind the execution, ITC Limited foods division VP and head of marketing biscuits Suraj Kathuria said, “Outdoor media is typically designed to be viewed from a distance. With this activation, we wanted to push the boundaries of what a hoarding can do by turning it into an experience people could actually step into and celebrate on.”
By transforming a static format into a live, shareable moment, the brand has effectively blurred the lines between advertising and entertainment. The activation also highlights how experiential marketing is evolving, with brands looking to create moments that travel far beyond their physical location through social media.
With the promise of a real party with Shah Rukh Khan still to come, Sunfeast Dark Fantasy seems to have found a sweet spot where fantasy meets the street.
Brands
Angel One Q4 profit surges 83 per cent to Rs 320cr
year net profit dips 22 per cent to Rs 915cr as revenue softens slightly to Rs 5,137cr.
MUMBAI: Angel One has just earned its wings in style delivering a blockbuster Q4 that proves the brokerage giant is still flying high even in a cautious market. Standalone revenue from operations for the three months ended 31 March 2026 rose sharply to Rs 1,459cr, up from Rs 1,056cr a year ago. Total income stood at Rs 1,467cr. After all expenses, profit before tax came in at Rs 440cr, while net profit for the quarter surged 83 per cent to Rs 320cr (versus Rs 175cr last year). Basic EPS stood at Rs 3.52 and diluted at Rs 3.44.
For the full year ended 31 March 2026, revenue from operations was Rs 5,137cr compared with Rs 5,238cr in FY25. Total income reached Rs 5,152cr. Profit before tax was Rs 1,272cr, and net profit came in at Rs 915cr (down from Rs 1,172cr). Basic EPS was Rs 10.09 (from Rs 13.00) and diluted Rs 9.85 (from Rs 12.68).
Total comprehensive income for the quarter stood at Rs 321cr, while the full-year figure was Rs 913cr.
The strong quarterly performance reflects robust growth in interest income (Rs 455cr) and fees & commission (Rs 1,000cr), even as the full-year numbers moderated amid a softer overall environment. Finance costs rose to Rs 134cr in Q4 (full year Rs 437cr), while employee benefits stood at Rs 244cr for the quarter (full year Rs 1,067cr).
In a year when many brokers felt the pinch of muted market activity, Angel One has delivered a sparkling Q4 that shows its core broking engine is firing on all cylinders. With the books now closed on FY26, the Mumbai-based player has once again demonstrated that consistent execution and a sharp focus on retail participation continue to pay rich dividends in India’s booming capital markets.
