iWorld
YouTube announces new suit of features for fundraising
MUMBAI: YouTube has announced a new suite of features designed to offer creators and their fans new ways to contribute charitable causes, named as YouTube Giving. The new features include Fundraisers (beta), Community fundraisers (beta), Campaign matching (beta), and Super Chat for Good. The tech giant has been constantly expanding the types of things creators can do with their videos.
The new Fundraisers feature allows YouTube to create and embed a fundraising campaign right next to their videos and live streams. Fans will be able to donate to creator-led campaigns directly on YouTube via a “Donate” button on the back of this feature. However, this first beta period will be available to a limited group of creators in the US and Canada.
It will enable multiple creators to co-host the same fundraiser. With this feature, campaign will appear in multiple videos simultaneously and reflecting the total amount raised across the platform.
“In the coming weeks, we’ll also roll out Campaign Matching, allowing creators who organie Fundraisers and Community Fundraisers to receive matching pledges to help amplify their efforts. This beta feature will display matching pledges from other creators or brands directly within the Fundraiser to help inspire more fans to get involved and maximize impact,” read the company blog.
Online fundraising has now become a popular activity across different sites. Another FAANG company Facebook also entered the market a couple of years ago. But the social media platform charges platform fees on some of these fundraisers.
Super Chat for Good is yet to be launched which will allow creators to raise funds on live streams and Premiere videos.
iWorld
Prime Video unveils trailer for Tamil series Exam, streaming May 15
Dushara Vijayan, Aditi Balan headline scam thriller set in exam world
CHENNAI: Prime Video has dropped the official trailer of its upcoming Tamil Original series Exam, a high-stakes suspense drama set in the murky world of competitive entrance exams.
Backed by creative producers Pushkar and Gayatri under Wallwatcher Films, the seven-episode series is written and directed by National Award-winner A. Sarkunam. It stars Dushara Vijayan and Aditi Balan in lead roles, with Abbas playing a pivotal character.
Set in the fictional town of Thykara, the series follows Jhansi, played by Dushara Vijayan, as she attempts to expose a deep-rooted scam, aided by her mentor Jayachandran, played by Abbas. Standing in her way is DSP Maramalli, portrayed by Aditi Balan, setting up a tense face-off driven by ambition, pressure and moral choices.
The show will stream from May 15 on Prime Video in India and across more than 240 countries and territories. It will be available in Tamil, with dubbed versions in Telugu, Hindi, Malayalam and Kannada, along with subtitles in 15 languages.
Writer-director A. Sarkunam said the story aims to resonate across geographies and social strata, going beyond the scam to explore ambition, pressure and the consequences of personal choices. He added that the narrative unfolds through the intersecting journeys of Jhansi and Maramalli, building tension as their worlds collide.
Dushara Vijayan described Jhansi as a fierce and determined character, calling the role both demanding and rewarding, with the story capturing the difficult choices her character must make.
Aditi Balan said the series offers a hard-hitting look at the exam ecosystem, adding that her character is layered and shaped by both internal conflict and external pressures.
Abbas, marking his return to mainstream Tamil entertainment, said the series stands out for its layered storytelling and unpredictable twists, with his character adding depth to the central narrative.
With its mix of suspense, social commentary and character-driven storytelling, Exam is shaping up to be a tense watch as it dives into one of India’s most high-pressure systems.
