DTH
Will clear bills of broadcasters in 4 weeks: Pantel
MUMBAI: Even as Reliance Big TV announced its shutdown, it owed more than Rs 100 crore to broadcasters like Star India, ZEEL, Sony Pictures Networks India, TV18, Viacom18, Sun TV, and Discovery Communications India.
The tribunal stated that the accommodation has been granted to Pantel and other non-official respondents on the condition that they will make sincere efforts to settle the claims of the broadcasters, particularly those of Star India and ZEEL at the earliest.
The tribunal had also directed Star India not to disconnect signals to the DTH operator till the next date on the condition that a further amount of Rs 50 lakh will be paid by Pantel by 2 February.
“We have been assured on behalf of respondent no. 3 that it will make sincere effort to settle the claims of all the petitioners at the earliest and in total it may require about four weeks to do so,” the TDSAT noted.
Earlier, the tribunal had stayed the disconnection notice by Star India on the condition that an amount of Rs 3 crore will be paid on account by Pantel before the next date 30 January.
Pantel had paid 50 per cent of the amount within one week while the company’s counsel handed over the cheque for the remaining Rs 1.5 crore before the tribunal. The delay in paying the balance Rs 1.5 crore on time was condoned by the tribunal.
It also assured of settling Discovery Communications India’s claim of Rs 7.23 crore in the same time frame. The tribunal directed Pantel to settle the dues of Cinema 24×7 also within a week or two.
ABP News Network, which has also impleaded in the matter, submitted the claim for a small amount of Rs 14 lakh approximately. The Pantel counsel assured that this claim will be settled as per mutual satisfaction within a week or two.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
