e-commerce
What customers ordered on Zepto in 2024
MUMBAI: What did India order online in 2024? At what time did they get shopping happy? Were there any quirky or weird things they ordered?
Quick commerce company Zepto gives us some insights into the shopping habits of India’s online consumers! Read on as some are sure to bring a smile to your face while others may get you to raise your eyebrows in alarm.
* A Chennai user ensured preparedness, ordering 481 condoms in 2024.(Did he also order Viagra?)
* A Hyderabad user’s 217 Eno packets were a spicy year’s MVP.
* Chennai’s pet lover stocked up with 5,234 quantities of pet food.
* In Kolkata, 96 packs of Tata Tea Gold kept someone caffeinated all year long.
* Bengaluru’s curd enthusiast led with 5,544 pouches of curd ordered.
* Gurugram’s spirituality shone, with 707 pooja essentials bought.
* Pune’s health-conscious customer ordered 768 carrots.
* Ghaziabad stayed cool, ordering 721 packets of ice.
* And yes, 481 watermelons found a home in Chennai—summer forever?
* 16,663 packs of Amul Masti kept spirits high.
What Kept You Up at Night (and Beyond)
* Over 20 million snacks were ordered between 12 AM and 4 am.
* Bengaluru showed self-care with 28,000 massagers ordered. (Hmmm…too much sitting at the desk coding or is it something else?)
* 85,000 stationery orders were placed late at night—midnight creativity, anyone?
What were you searching for?
o 6,000 searches for “friends” (we feel you).
o 877 searches for “sukoon” (same).
o 7 searches for “2 BHK” (you do you).
Veggie vibes:
o 900,000 karelas (bitter gourds), 130,000 lakh tindas, 7.7 million bhindis (okra), 2.3 million lauki, and 4 million baigans (egg plant) made their way to homes.
Combos that Made Us Laugh:
* Dumbbells + samosas: Strength and snacks in perfect balance.
* Pooja essentials + tonic water: Holy spirit, indeed.
* Food from Zepto Café + pressure cookers: Modern mealtime prep.
* Knives + Dettol: Safety first.
* Momos + chocolate syrup: A pairing no one saw coming.
Fun Facts from the Cities We Love
* Bengaluru: Ordered 825,000 roses and more than 400,000 condoms (What’s up with the city; are the techies’ hormones raging wild ?).
* Delhi: Loved their snacks with 1.2 lakh millions Magic Masala and over 800,000 mixer bottles (No wonder the city has so many accidents).
* Mumbai: Truly the city that never sleeps, ordering 3.15 million snacks between 12–4 AM.
* Our fastest delivery this year? 25 seconds.
* Delivery partners travelled 340 million km in total—equal to 8,000 times around the Earth.
* Scott from Delhi was the highest tipper, with ?58,000 in tips!
* And Ravi from Hyderabad? The king of indigestion relief, ordering 217 Eno bottles.
It takes all types to make this world right? Even when they order goodies! At least that’s what Zepto’s analysis of the shopping habits of Indians reveals.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
