iWorld
Voot’s Akash Banerji moves on to join Amazon India’s centralized mobile biz development unit
KOLKATA: Voot’s Akash Banerji has put down his papers after a five-year stint with the digital arm of Viacom18. He will join Amazon India’s centralized mobile business development unit as marketing head in September end. At Voot, Banerji was serving as a business head for AVoD.
According to sources close to the development, Banerji will work closely with different businesses of Amazon ecosystem as well as the multiple strategic distribution partners (including telcos). In his new role, he will foster synergies with partners and create new product expansion strategies with the aim to drive subscription numbers and revenues.
Banerji joined Voot back in 2015 as vice president and head of marketing and partnerships. He was associated with the launch of the OTT platform which has now become one of the leading players with over 100 million monthly active users.
Being a media and marketing professional, he has worked across leading brands including Star India, Marico. During his stint at Star, he led the successful marketing launch of Hotstar as well as the marketing launch of the new Star Sports network.
We tried reaching out to Banerji, but he was not available at the moment.
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
