iWorld
Voot launches first OTT season of Bigg Boss Kannada
Mumbai: Viacom18-owned, Voot, is all set to exclusively launch its first-ever OTT season of Bigg Boss Kannada on 6 August 2022.
Kannada superstar Kiccha Sudeep will host the OTT season.
For the six-week digital exclusive season of Bigg Boss OTT Kannada, Voot welcomes Vimal Elaichi as ‘co-presenting’ sponsor and Paytm as ‘special’ partner.
Comprising shows and movies like ‘Humble Politician Nograj’, ‘Badava Rascal’, ‘Honeymoon’, ‘Dear Vikram’ etc., the platform has successfully amplified its regional content repertoire to reach out to its Kannada viewers.
Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, Voot will once again unleash over-the-top entertainment and drama for all its Kannada viewers, starting 6th August 2022. With six weeks of unprecedented access, engagement and interactivity, viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 live feed from the house.
Talking about bringing Bigg Boss OTT to its Kannada viewers, Viacom 18 digital ventures chief operating officer Gourav Rakshit said, “Kannada has been an important market for us at Voot, and our recent movie slate has helped us consolidate our leadership in the market. Voot’s success with Bigg Boss OTT Hindi in 2021 proved to be a game-changer in the digital entertainment space, and we’re excited to launch Bigg Boss OTT Kannada, reinforcing our commitment to bringing fresh and engaging shows to Voot audiences across the country.”
Speaking on the maiden edition of Bigg Boss OTT Kannada, Viacom18 business head of Kannada cluster Param said, “Year-on-year, Bigg Boss has been delivering outstanding and ground-breaking editions across languages, both on television as well as digital. The Kannada market has always stayed ahead of the curve and the launch of Bigg Boss OTT Kannada will further create an immersive and engaging experience for all our Kannada viewers. We are hopeful that the upcoming digital edition will take the show’s fandom a notch higher and engage and interact with viewers like never before.”
Adding to it, Kichcha Sudeep said, “It’s really exciting to see the growing anticipation for the first OTT season, and the new avatar will surely live up to this craze. As the promo suggests, the OTT season will be a dream come true for the Bigg Boss fans to see 24×7 live action with entertainment, drama, and a lot more that will certainly keep our viewers hooked for 6 weeks. The madness has just begun. Stay tuned.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
