iWorld
Vodafone Idea and Starz launch Lionsgate Play in India
Mumbai: Vodafone Idea Limited, India’s leading telecom operator and STARZPLAY, the international premium subscription platform from STARZ, a Lionsgate (NYSE: LGF.A, LGF.B) company, have joined hands to launch Lionsgate’s premium service Lionsgate Play in India. This partnership will enable Vodafone Idea customers’ access to a broad portfolio of celebrated blockbusters and award-winning feature films from the studio.
Video is the new growth driver in the digital content consumption today. Vodafone Idea’s partnership with STARZPLAY is a step towards boosting the growth of the digital ecosystem in India. The partnership will capitalize on this huge potential by offering viewers with an array of premium content across genres.
Lionsgate Play will be available to Vodafone Play and Idea Movies & TV subscribers as a part of this strategic collaboration between the two companies. The offering includes multibillion-dollar global blockbuster franchises The Hunger Games and The Twilight Saga, multiple Academy Award ® winner La La Land and the international breakout hit Wonder, with much of it available in four local languages. The content library will be spread across genres like horror, comedy, drama, action, thriller, documentaries to name a few.
Following the launch, the offering will boast an illustrious line up of digital premieres of Lionsgate films coming to the service in the first year including Robin Hood, Crank, Sahara, Redcliff, Jersey Shore Attack, Killers, Grudge, Letters to Juliet, American Pyscho 2, Nerve, Facing Ali, Down A Dark Hall and American Assassin.
Commenting on the partnership, Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Limited said, “At VIL we strive to bring world class partnerships to our consumers with the singular focus to enrich their experience. With Lionsgate Play we are extremely excited at the prospect of offering premium world class English content to our consumers to enable them to enjoy the best that Hollywood has to offer.”
“The partnership with Vodafone Idea creates an exciting opportunity to expand the Lionsgate Play offering as a premium service that delivers a vast library of compelling films and a great user experience to all of our shared customers. We are delighted to bring this premium service to India with a leading global platform like Vodafone which has such enormous reach and tremendous distribution expertise. Our partnership is the latest affirmation of the enormous role that telcos are playing in shaping the digital age of content,” said Rohit Jain, Managing Director of Lionsgate South Asia.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
