GECs
VOD not impacting TV viewing in the US: Study
MUMBAI: The increasing use of video on demand (VOD) does not appear to reduce traditional television viewing in the US. A research report has been released by Nielsen Media Research and cable company Comcast
The three-month study of VOD consumers in Philadelphia shows that at this stage in the development of VOD, households that watch VOD are also heavy TV viewers, and there is no evidence that using VOD reduces the amount of viewing of traditional TV programming.
Nielsen Media Research GM, national services Sara A. Erichson says, Because video on demand is becoming an increasingly popular way for consumers to watch television the industry needs research to understand its impact.Nielsen, with the VOD audience data it can pull from its samples, combined with the ability to integrate third party data, is uniquely positioned to bring this insight.
Comcast senior VP, GM video services Page Thompson says, This study confirms that VOD complements the traditional TV viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or ‘catch up’ on past episodes of series they’ve missed.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
