e-commerce
Vista, Zoo Digital tie up for regional India expansion
MUMBAI: Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize on the major opportunity presented by the Indian market.
Located in Mumbai, Vista India delivers premium content to global platforms for major studios operating in India including Disney, Eros, PVR, Sun Network, Epic Channel, Red Chillies and several other independent content providers.
Vista India Digital media director of operations Rajiv Raghunathan said that they were thrilled by the opportunity to combine their knowledge of the Indian market with Zoo’s word-class technology and expertise. Zoo had an unrivalled, 15-year track record of software innovation which they would leverage to localise premium TV and movie content for Indian audience.
Vista India is the latest addition to Zoo’s network of affiliates around the world, which also includes partners in the Middle East, Pakistan, Thailand, Vietnam and China. The network has been established to offer global online retailers a local partner in every territory. Each partner benefits from using ZOOcloud, ZOO’s world-class technology. This underpins the delivery of a comprehensive range of connected services enabling premium entertainment content to be seen and heard around the world quickly and cost-effectively.
Zoo Digital president Gordon Doran said that those were exciting times for global online platforms wanting to reach the Indian audience. Vista India had a robust understanding of the challenges of the digital supply chain specific to Indian content and of this diverse marketplace.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
