DTH
Videocon d2h wins ‘The Economic Times Best Brands’ award
MUMBAI: Videocon d2h has bagged ‘The Economic Times Best Brands’ award in recognition of its vision to be a DTH category innovator. The DTH operator strives to provide the most advanced products and services as well as to have highest brand recall of Videocon d2h in the category. It also claims to have the strongest brand equity and the most satisfied customer base.
Videocon d2h was chosen on the basis of its sales, retail presence, media visibility and other such parameters like best in the market, brand innovation and consistent delivery of good quality of services.
Speaking on the achievement, Videocon d2h director Saurabh Dhoot said, “It’s a matter of tremendous pride that Videocon d2h has been chosen as ET Best Brands this year. The award is a reflection of our commitment to our customers, and the values followed by Videocon d2h. The recognition further motivates us to constantly innovate and bring new products in the market.”
Videocon d2h CEO Anil Khera CEO added, “We take this opportunity to thank our customers for reaffirming their faith in us. Videocon d2h has been preferred by consumers for its wide range of channels and services offered. The core values of our brand: innovation, customer centric approach has been recognised by everyone.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
