Brands
George Alex joins Reliance Foundation Hospital as chief growth officer
MUMBAI: Reliance Foundation Hospital has appointed George Alex as chief growth officer, tapping a seasoned healthcare and consumer-sector operator as it sharpens its ambition to scale a world-class, patient-centric hospital network across India.
Alex joins the Reliance Group-backed hospital chain with over two decades of experience spanning healthcare, telecom and FMCG. In his new role, he will lead strategic growth and pan-India expansion across new markets and hospitals, with a focus on quaternary and tertiary care, clinical excellence, advanced technology and scalable operations.
Before this move, Alex was regional COO for Maharashtra and Madhya Pradesh at Healthcare Global, where he oversaw operations and growth across key cancer-care markets. Earlier, he spent more than seven years at Jaslok Hospital and Research Centre, serving as COO and chief marketing officer, and played senior sales and marketing roles at Fortis Healthcare. His earlier career included leadership stints at Bharti Airtel, Videocon d2h, Etisalat DB Telecom and Hindustan Unilever.
At Reliance Foundation Hospital, the mandate is clear: growth with purpose. As India’s healthcare sector braces for consolidation, technology-led care and rising patient expectations, Alex’s brief is to turn scale into trust — and ambition into impact.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
