DTH
Videocon d2h ups HD fare; looks to offer 50 channels
MUMBAI: Direct to home (DTH) player Videocon d2h has strengthened its bouquet of HD channels and services. With the addition of TLC HD channel, the platform now offers 35 HD channels and services. Moreover, with strong demand for high definition content, Videocon d2h is looking at upping its HD offering to 50 channels and services soon.
The 35 HD channels and services available on Videocon d2h include India’s first and only 4K Ultra HD DTH channel. With flat panel TVs being widely accepted and its consumption increasing, the time is ideal for increasing the number of HD channels.
Videocon d2h executive director Saurabh Dhoot said, “We at Videocon d2h believe in giving our viewers the finest quality content to transform their television viewing experience. The rich quality video of HD channels makes viewing a delight and it is our honest endeavour to provide maximum content in HD. TV viewing experience in India is set for an upgrade and Videocon d2h is ready for the same with its innovative technology and quality services.”
Videocon d2h CEO Anil Khera added, “Videocon d2h believes in offering its customers the most premium content. With 35 HD channels & services, we are working towards delivering more than expected. Our subscribers can enjoy a wide range of high-definition channels of various genres like sports, movies, entertainment, infotainment, and music. This promise of giving the best channels and services across genres has built trust for Videocon d2h.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
