DTH
Videocon d2h unveils educational TV initiative for kids
MUMBAI: Videocon d2h has unveiled a new initiative aimed at preschool and elementary school aged children. The company has launched Smart Services, a value-added bouquet of learning activities and games available exclusively to Videocon d2h subscribers. This banner includes Smart Learning, Smart Kids and Smart Games, all available on subscription basis.
Smart Learning, targeting school aged children under 14, will broadcast science videos and interactive ways to learn English. Smart Kids will cater to toddlers and kindergarten kids with nursery rhymes and stories. Each of Videocon d2h’s Smart Services will be offered at a subscription rate of Rs 45 per month.
In addition, one more value-added service is expected to launch soon for school going children. Called Smart Education, it will also feature the educational curriculum of various boards.
“We strive to provide the best of education based entertainment to our subscribers, especially our young audience,” said Videocon d2h executive chairman Saurabh Dhoot. “Keeping this in mind, we have launched the SMART Services bouquet, our learning based entertainment content. The content is specially designed and handpicked to provide the best of learning to across all ages,” Dhoot added.
Videocon d2h CEO Anil Khera asserted, “Videocon d2h is launching its Smart Services offering to capture the imaginations of kids while helping them learn. The rich content is designed to help change the TV viewing of children to a learning viewing that brings joy and fun to children through stories and easy-to-comprehend videos.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
