DTH
Videocon d2h lines up new 4K UHD content across genres
MUMBAI: Direct to home (DTH) operator Videocon d2h has revamped its 4K content being shown on its 4K Ultra High Definition (UHD) channel – d2h Life 4K, which is India’s only 24 hours DTH channel service in 4K.
D2h Life 4K will now offer a plethora of 4K UHD services and will telecast fresh new content spread across genres like movies, cricket, extreme sports, travel destinations, infotainment, nature, lifestyle, fitness and cooking amongst others.
Videocon d2h has been revamping its 4K library for nearly a year to deliver a comprehensive collection of 4K entertainment. D2h Life 4K offers a unique combination of rich pictures with custom soundtracks. The programming is created to delight viewers every moment of the day. The channel will offer premium UHD movies exclusively on High 4K, premium Fashion Reality, premium Ultra HD Fights, from Extreme Amateur Fighting to Ultimate Power lifting Championships, music videos and intimate interviews from some of the top names in music today in 4K. High 4K will also take you into the kitchen of some of the world’s most famous chefs, open the doors to innovation of Automotive Technology in 4K, exciting lessons in 4K from a top fitness trainer.
Videocon d2h executive chairman Saurabh Dhoot said, “Our focus is on creating the highest-quality consumer experience possible. We will be focusing on providing a variety of content as the demand for 4K Ultra HD content continues to increase and evolve. 4K content is the future and with this development we are completely geared up and future ready. Our new 4K UHD content is another way for our customers to enjoy stunning premium 4K content on our active 4K UHD channel 4K Life.”
Videocon d2h CEO Anil Khera added, “We are committed to continuously enhancing our products that make consumers interaction with content a greater experience. Our goal is to provide premium experience of quality 4K UHD content across various genres. We would be offering Ultra HD movies, sports and various other programs that raise the bar on quality and innovation that customers have come to expect from Videocon d2h.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
