DTH
Videocon d2h launches brand store on eBay India
MUMBAI: eBay India has announced the launch of a brand store by direct to home (DTH) operator Videocon d2h. Through this association, eBay India consumers across 4,306 cities, towns and villages in the country will be able to purchase Videocon d2h set top boxes with the added advantage of free installations even in remote areas.
To begin this association, Videocon d2h has announced the online release of region-wise standard, HD and HD DVR offers. Videocon d2h offers special online packages nationally and region-wise for consumers to access their 500 channels and services including 27 ‘Asli HD’ channels for a real-life viewing experience.
eBay India head strategy Ratul Ghosh said, “We are delighted to announce the Videocon d2h brand store on eBay India. This is the first time that the premier DTH provider has launched its online brand store in India. In our constant endeavour to have a wider range of products for our customers, we now have a plethora of brands selling through their official brand stores on our marketplace.”
“eCommerce in India is a mainstream phenomenon today, filling a wide availability gap for consumers in the country’s hinterland. eBay India, with 3,281 Bharat Hubs (tier II & III towns) and 1,015 Rural Hubs, offers an excellent platform for us to reach millions of untapped households in the country. We aim to optimise this large user base as part of our multi-channel strategy to offer consumers an unparalleled television viewing experience,” added Videocon d2h CEO Anil Khera.
eBay India provides an eCommerce ready store, popular deal properties and high internet shopper traffic for brands across categories. With over 1.1 million live listings at any given point, eBay India reaches out to over 2.1 million active consumers across 4,306 cities, towns and villages in India, making it an effective eCommerce platform for merchants of all sizes.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
