DTH
Videocon d2h introduces Smart Cooking in association with Hungama
MUMBAI: Videocon d2h is launching a new active service- Smart Cooking in a tie up with Hungama. Smart Cooking will have classic and innovative recipes catering to meals and snacks. The recipes will have vegetarian and non vegetarian dishes as well. The Chef Special section is powered by celebrity chef Ranveer Brar and the other sections would see handpicked recipes across. The service launched in partnership with Hungama, is priced at Rs. 45 per month. Under Smart Cooking, India’s best known and most enjoyed culinary dishes, desserts and the signature spicy curries etc will be on display.
Videocon d2h executive chairman Saurabh Dhoot said, “With the launch of Smart Cooking, we are strengthening our proposition of being more than a provider of TV Channels. This new Smart service reaffirms our commitment of growth through innovation by providing unique content not available elsewhere. With this launch we strengthen our Smart TV content we will continue to grow and differentiate in this area in coming months”
Videocon d2h CEO Anil Khera said, “This Smart Cooking application being launched in partnership with Hungama is a result of our deep understanding of the preferences and needs of our consumer. This rich media interface and depth of the content in Smart Cooking is designed to appeal to diverse segments from homemakers in cities to women in villages”.
Hungama.com CEO Siddhartha Roy too added, “Culinary experiences are a vital part of Indian preferences and is the seed of our foray into developing and packaging cookery based content. We are very excited to partner with Videocond2h to deliver this service after delighting our users with entertainment content like movies, music and much more.”
The other active services by Videocon d2h include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
