DTH
Videocon d2h expands HD offering to 39, adds two new channels
MUMBAI: Videocon d2h has upped its HD channel offering to 39 with the addition of two new channels namely Viacom 18’s Colors Infinity and Fox Group’s Nat Geo Wild HD.
Additionally, the DTH operator has also added Colors Infinity (SD) to its portfolio of channels.
Colors Infinity airs critically-acclaimed series such as Fargo, Orange Is The New Black, Better Call Saul, Forever, The Big C, The Musketeers, My Kitchen Rules and The Flash for the first time in India.
On the other hand, Nat Geo Wild HD will feature wildlife related programs and factual content involving nature, science, culture, and history.
Colors Infinity will be available as channel 183, Colors Infinity HD as channel 184, whereas Nat Geo Wild HD will be available as channel 462 on Videocon d2h.
Subscribers can access Colors Infinity standard definition channel as a part of Diamond Pack available at Rs 385 per month for 407 channels & services. Colors Infinity HD & Nat GeoWild HD will be part of Videocon d2h’s Premium HD add-on and Platinum HD pack available at Rs 590 per month for 452 channels & services.
“We believe that our ability to provide a substantial lineup of top entertainment choices in English, infotainment and HD is the key in serving the needs of India’s premium consumers. And the more such stellar options we provide, the more Videocon d2h will emerge as India’s definitive DTH choice,” said Videocon d2h executive chairman Saurabh Dhoot.
Videocon d2h CEO Anil Khera added, “By adding new English entertainment channels like Colors Infinity and infotainment channel Nat Geo Wild HD, Videocon d2h is creating a television viewing experience our subscribers can’t get anywhere else. Our aim is to ensure that every Indian home is able to experience top quality entertainment that rivals the world’s most established television markets.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
