DTH
Videocon d2h consumer will have a wider choice of Hungama movies, says Dhoot
MUMBAI: Videocon d2h has partnered with Hungama Play for its HD smart connect set-top box.
Hungama Play a video-on-demand service, offering over 35,000 hours of video content in 12 languages, including movies, television series, kids shows, live events, music videos along with short films and documentaries. The content includes Hollywood, Bollywood, Fun Kids content which is sure to enthral. The service is available to consumers with various subscription options including a select free offer.
HD Smart set top box (connected set top box) converts any existing TV into a Smart TV besides showing 650 Channels and services in HD and SD. The DTH service allows one to watch their favorite channels in SD and HD, the Connected set top box allows one to browse content from applications residing on STB.
These applications will enhance the pleasure of accessing content on a bigger screen thus making it a family event rather than solo watching on a smaller screen. HD smart connect set-top box will work as a tool for personalisation, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it.
Videocon d2h executive chairman Saurabh Dhoot said, “Our HD smart connect set-top box aims to provide an app store experience. We are delighted to have Hungama available as an app; our consumer will have a wider choice of movies with Hungama coming on board”
Videocon d2h CEO Anil Khera said, “Our HD smart connect set-top box has now a wide range of curated apps to meet every entertainment need of consumers. With Hungama Play, consumers can access wide range of Indian Movies as these will be available on demand.
Hungama Play CEO Siddhartha Roy said, “Through this technology, we hope to reach a larger segment of users and offer them an enhanced entertainment experience with the best of Hollywood, Bollywood, Regional movies, kids content, music videos and more, all on their television screens.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
